Why fitness shouldn’t be seasonal

In the fitness industry we have four season, Holiday Detox, New Years Fitness Resolution, Spring Break Shape-up, and Summer Slim Down. I’d be naive to think this industry would have continued success without the changes of the fitness seasons but in my perfect world fitness wouldn’t be seasonal.

Why is it that we can make time to watch our favorite TV shows, DVR or not? And how come we can make it to happy hour multiple times a month (or a week)? And most importantly, why do we think it’s OK to pick up fast food instead of planning ahead for a healthy lunch? These habits sabotage our health on a grand scale yet we so easily let ourselves indulge in bad habits. Don’t get me wrong, I don’t think it’s realistic to eat 100% healthy all day, every day. And I too have a TV show or two I make sure to catch each week, sometimes with nice cold beer or glass of wine in hand. But the game changer is how often these things are done. These indulgent, TV, food, alcohol, are all part of a vicious cycle. Do you see it? For several weeks and sometimes months we work ourselves to the bone and instead of rewarding ourselves with a heart pumping exercise session or a heaping bowl of mixed berries we grab the ice cream and plop down on the couch for hours on end.

I mean think about how much trouble you would save yourself if you just put more thought into your daily decisions. We could stop this vicious cycle of always trying to get fit for the next season if we just stayed fit for life.

fit 4 life

Now I know what you’re thinking, “Easy for you to say, you work in the fitness industry.” and you’re right. But regardless of my job title I think everyone can make small changes to start in a year round fit for life regimen. It’s as simple as walking after dinner, or setting aside 30 minutes to do some physical activity. It’s changes like a side of fruit instead of chips, or ice tea (unsweet!) instead of soda. I’m not asking you to be Mr. or Ms. Fitness America. I’m asking you to stop letting everyone know you’re loosing weight for a season or event on social media! You mean to tell me you’ll get fit to go on vacation but you won’t get fit to enjoy the rest of your life? That’s Ludacris!!!


So now that I’ve got you convenience, or at least thinking, what’s your next move?

I encourage you to make plans, set goals, and find ways to enjoy being healthy, year round. Surround yourself by those who encourage you to be healthy. Live to be fit for life and skip the seasons.


2 Comments on Why fitness shouldn’t be seasonal

  1. Geek Fitness Beej
    January 23, 2015 at 4:29 pm (3 years ago)

    My wife gets so frustrated at me when I go to the store, and I see “FITNESS MONTH” signage everywhere and start to rant about it. I get the marketing behind it, but trying to make people see stuff as seasonal keeps them from making any kind of real changes in their lives.

    I think you hit it spot-on when you said that you can’t be 100% healthy all the time, and I have to tell people that it’s okay to have a snack or a cheat or however they want to look at it. No single cookie is going to make them gain weight back or keep them from losing it. It’s the mental issues behind it that will–and those are just the kind that seasonal fitness advertising avoids. I can’t stand it.

    Ran into you from Jill Conyers’ link up, and I’m glad I did. From what I see, we see stuff the same way. Gonna add you to my Feedly and check in. 🙂

  2. jillconyers
    January 24, 2015 at 4:15 am (3 years ago)

    heathy and fit is a lifestyle!


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